International strategy and

Public relations | Canada-Europe-West Indies



About us

Each organization has the potential to develop its business and develop its growth.

ZEBRE STRATEGIE’s mission is to help companies define their development strategy and master their public relations. It is the basis of all sustainable growth!

If your wish is to develop internationally, we help you to set up a strategic plan, starting by establishing an international diagnosis.

Mastering your public relations will allow you to ensure your development and crisis management with confidence.

Our partners are also there to provide you with all the external resources you may need, in order to apply the strategies that we will develop together and guarantee you success (communication, design, marketing, taxation, immigration, logistics, recruitment, deposit of brand, etc.)

Sandrine Lassalle’s vast experience as a successful entrepreneur, covering almost 20 years, on two continents, has enabled her to position herself as a leader in international business development and public relations.

She is recognized for identifying growth drivers and developing innovative and successful development strategies.

Her dual legal training (European law) and international trade has given her the rigor and structure necessary to pilot large-scale projects.

The importance of her network, both in France and in Canada, will provide you with essential connections for your projects.

So, whether you simply want advice, to establish a strategy, support to develop yourself, invest or set up in one of these countries, a simple consultation with the Zèbre can make you see things from a new angle!





– Internal and external communication

– Brand image

– Social medias

– Crisis and issue management

– Staff training



– Export diagnosis

– Strategic advice

– Strategic planning

– Compliance

– Distribution, logistics, sales



– International support/coaching

– International marketing strategy

– Contract negotiation

– Distribution strategy

– Business network



– Establishment strategy

– Business support and development

– Business network

– Search for human and material resources



“We appealed to Zèbre Strategie for services about strategic planning and regulation on the EU. They have demonstrated professionalism, rigour and a great ability to quickly identify the needs of our company. I highly recommend Sandrine and hope to work with her again on future projects! »

Rachel Tardif, General Manager

« Zèbre Strategie is an excellent relay in Quebec! At the end of 2016, following a development mission with Bordeaux Technowest, they allowed us to meet the relays necessary for our project.
Their knowledge of institutions, professional relays and their communication skills are real assets!!
Zèbre Strategie is our relay for our development in Quebec !!! »

Guillaume Dulimbert, President of Check kit

Zèbre stratégie is extremely effective. I had to work with them on the development plan for Bakfull beer in the West Indies. Their culture and experience were decisive. I was particularly impressed by the creativity out of the box in several areas of Sandrine. A safe bet”

Jacques Boulogne, Co-founder and Chief Executive Officer of Bakfull

« Sandrine is a born entrepreneur and excels at finding original ways to turn ideas into business projects. She quickly understood the issues related to my business model. … she was able to propose a strategic plan that will prove effective in all phases of the development of Faire Léger. I intend to use her insights without moderation! »

Sylvie Coulombes, designer of Faire Leger

Contact us for help

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