[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Hero Section” _builder_version=”4.27.6″ _module_preset=”default” max_width=”100%” global_colors_info=”{}”][et_pb_fullwidth_header title=”Export readiness: are you ready?” subhead=”Entry strategy” text_orientation=”right” button_one_text=”See the offer” button_one_url=”” button_two_text=”Book an appointment” button_two_url=”https:\/\/meetings.hubspot.com\/sandrine-lassalle” background_overlay_color=”rgba(0,0,0,0.7)” content_max_width=”725px” _builder_version=”4.27.6″ _module_preset=”default” title_font=”Playfair Display|700||on|||||” title_text_color=”#ffffff” title_font_size=”48px” title_line_height=”1.4em” content_font_size=”17px” content_letter_spacing=”1px” subhead_font=”Poppins|700||on|||||” subhead_text_color=”#edbb5f” subhead_font_size=”14px” subhead_letter_spacing=”2px” subhead_line_height=”1.8em” background_enable_color=”off” background_image=”https:\/\/zebrestrategie.com\/wp-content\/uploads\/2026\/04\/port-containers-structure.jpg” custom_button_one=”on” button_one_border_width=”1px” button_one_border_color=”rgba(255,255,255,0.3)” button_one_border_radius=”0px” button_one_letter_spacing=”1px” button_one_font=”Saira Extra Condensed|600||on|||||” button_one_icon=”$||divi||400″ button_one_icon_color=”#edbb5f” custom_button_two=”on” button_two_border_width=”1px” button_two_border_color=”rgba(255,255,255,0.3)” button_two_border_radius=”0px” button_two_letter_spacing=”1px” button_two_font=”Saira Extra Condensed|600||on|||||” button_two_icon=”$||divi||400″ button_two_icon_color=”#edbb5f” module_alignment=”right” min_height=”587.8px” custom_margin=”|||” custom_padding=”8%||144px|||” custom_padding_tablet=”||160px||false|false” custom_padding_phone=”8%||110px||false|false” custom_padding_last_edited=”on|phone” title_font_size_tablet=”14px” title_font_size_phone=”40px” title_font_size_last_edited=”on|phone” subhead_font_size_tablet=”” subhead_font_size_phone=”12px” subhead_font_size_last_edited=”on|tablet” custom_css_free_form=”selector .header-content span {|| display: block;|| margin-bottom: 8px;||}||||\/* Use absolute positioning *\/||selector .header-content {|| position: relative;||}||||selector .et_pb_fullwidth_header_subhead {|| position: absolute;|| top: 0;|| left: 0;|| width: 100%;||}||||selector .et_pb_module_header {|| margin-top: 30px;||}” button_one_text_color_hover=”#edbb5f” button_two_text_color_hover=”#edbb5f” button_one_bg_color_hover=”rgba(0,0,0,0)” button_two_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”on” button_one_text_color__hover=”#edbb5f” button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#edbb5f” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”rgba(0,0,0,0)” button_two_bg_color__hover_enabled=”on” button_two_bg_color__hover=”rgba(0,0,0,0)”] <\/p>\n
<\/p>\n
Find out if your company is really ready to go international<\/p>\n
\n[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Hero Section” _builder_version=”4.27.6″ _module_preset=”default” max_width=”100%” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Feature – Image Left” _builder_version=”4.16″ _module_preset=”default” custom_margin=”|||” custom_padding=”62px|0px|100px|0px||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ _module_preset=”20261947-3625-4f45-9242-0ee8387a0f9f” min_height=”607px” custom_padding=”0px|||||” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/zebrestrategie.com\/wp-content\/uploads\/2026\/04\/international-export-diagnostic-strategy-workshop-scaled.jpeg” alt=”Field support for clients for their go-to-market strategy – Z\u00e8bre strat\u00e9gie” title_text=”international-export-readiness-assment-workshop” _builder_version=”4.27.6″ _module_preset=”default” background_enable_pattern_style=”on” width=”100%” width_tablet=”75%” width_phone=”75%” width_last_edited=”on|tablet” max_width=”80%” module_alignment=”center” custom_padding=”||||false|false” custom_padding_tablet=”|0px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|tablet” box_shadow_style=”preset4″ box_shadow_horizontal=”-40px” box_shadow_vertical=”40px” box_shadow_color=”rgba(102,102,102,0.39)” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”5%|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Poppins|700||on|||||” text_text_color=”#E09900″ text_letter_spacing=”1px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” custom_margin=”-20px||||false|false” custom_margin_tablet=”50px||||false|false” custom_margin_phone=”30px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false” global_colors_info=”{}”]Structure the Decision<\/p>\n
[\/et_pb_text][et_pb_divider color=”#edbb5f” divider_weight=”2px” _builder_version=”4.27.6″ _module_preset=”default” max_width=”60px” module_alignment=”left” height=”2px” custom_margin=”-20px||||false|false” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” text_font=”Poppins||||||||” text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”2em” max_width=”550px” global_colors_info=”{}”]<\/p>\n
Many companies identify a promising market…
\nbut fail due to a lack of internal preparation.<\/p>\n
A competitive product is not enough.
\nHowever, it is necessary to be able to produce it, deliver it, certify it and support it over the long term.<\/p>\n
Before investing, one question must be asked: is your company really capable of supporting international development?<\/p>\n
The export diagnosis makes it possible to respond to them, in a structured and objective way.<\/p>\n<\/div>\n<\/div>\n<\/div>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” admin_label=”Services” _builder_version=”4.16″ background_color=”#2f2f2f” custom_margin=”|||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text module_id=”Analyse” _builder_version=”4.27.6″ text_font=”Poppins|700||on|||||” text_text_color=”#E09900″ text_letter_spacing=”1px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” background_layout=”dark” max_width=”550px” locked=”off” global_colors_info=”{}”]<\/p>\n
BEFORE ENTERING INTERNATIONAL MARKETS<\/p>\n
[\/et_pb_text][et_pb_divider color=”#edbb5f” divider_weight=”2px” _builder_version=”4.16″ max_width=”60px” module_alignment=”left” height=”2px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.6″ text_font=”Poppins||||||||” text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”2em” background_layout=”dark” max_width=”550px” locked=”off” global_colors_info=”{}”]<\/p>\n
Successful international development is as much about the potential of the market as it is about your company’s ability to adapt to it.<\/p>\n
We analyze the key elements that determine the feasibility of your expansion.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Costs & margins” image_icon_background_color=”#edbb5f” image=”https:\/\/zebrestrategie.com\/wp-content\/uploads\/2026\/04\/Conception1.png” alt=”Cost Analysis” image_icon_width=”70px” _builder_version=”4.27.6″ header_level=”h3″ header_font=”Poppins|700||on|||||” header_font_size=”14px” header_letter_spacing=”1px” body_font=”Poppins|300|||||||” body_letter_spacing=”1px” body_line_height=”1.8em” image_icon_custom_padding=”8px|6px|8px|6px|true|true” text_orientation=”center” background_layout=”dark” animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”30%” animation=”off” border_style_all=”dashed” border_radii_image=”on|100%|100%|100%|100%” icon_font_size=”24px” use_circle=”on” circle_color=”#edbb5f” locked=”off” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#000000″ image_icon_background_color__sticky=”#000000″ sticky_enabled=”0″]<\/p>\n
Cost structure, margin calculation and integration of logistics constraints,<\/p>\n
[\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Operational Capacity” image_icon_background_color=”#edbb5f” image=”https:\/\/zebrestrategie.com\/wp-content\/uploads\/2026\/03\/Processus-blanc.png” alt=”Process” image_icon_width=”70px” _builder_version=”4.27.6″ header_level=”h3″ header_font=”Poppins|700||on|||||” header_font_size=”14px” header_letter_spacing=”1px” body_font=”Poppins|300|||||||” body_letter_spacing=”1px” body_line_height=”1.8em” image_icon_custom_padding=”8px|6px|8px|6px|true|true” text_orientation=”center” background_layout=”dark” animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”30%” animation=”off” hover_enabled=”0″ border_style_all=”dashed” border_radii_image=”on|100%|100%|100%|100%” icon_font_size=”24px” use_circle=”on” circle_color=”#edbb5f” locked=”off” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#000000″ image_icon_background_color__sticky=”#000000″ sticky_enabled=”0″]<\/p>\n
Internal organization, available resources and production capacity,<\/p>\n
[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Market Requirements” image_icon_background_color=”#edbb5f” image=”https:\/\/zebrestrategie.com\/wp-content\/uploads\/2026\/03\/Accompagnement-blanc.png” alt=”Support” image_icon_width=”70px” _builder_version=”4.27.6″ header_level=”h3″ header_font=”Poppins|700||on|||||” header_font_size=”14px” header_letter_spacing=”1px” body_font=”Poppins|300|||||||” body_letter_spacing=”1px” body_line_height=”1.8em” image_icon_custom_padding=”10px|6px|10px|6px|true|true” text_orientation=”center” background_layout=”dark” animation_style=”zoom” animation_delay=”200ms” animation_intensity_zoom=”30%” animation=”off” border_style_all=”dashed” border_radii_image=”on|100%|100%|100%|100%” icon_font_size=”24px” use_circle=”on” circle_color=”#edbb5f” locked=”off” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#000000″ image_icon_background_color__sticky=”#000000″]<\/p>\n
Verification of existing certifications and key regulatory requirements,<\/p>\n
[\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Logistics & Distribution” image_icon_background_color=”#edbb5f” image=”https:\/\/zebrestrategie.com\/wp-content\/uploads\/2026\/03\/Analyse-blanc.png” alt=”Analysis” image_icon_width=”70px” _builder_version=”4.27.6″ header_level=”h3″ header_font=”Poppins|700||on|||||” header_font_size=”14px” header_letter_spacing=”1px” body_font=”Poppins|300|||||||” body_letter_spacing=”1px” body_line_height=”1.8em” background_color=”RGBA(255,255,255,0)” image_icon_custom_padding=”10px|6px|10px|6px|true|true” text_orientation=”center” background_layout=”dark” animation_style=”zoom” animation_intensity_zoom=”30%” animation=”off” border_style_all=”dashed” border_radii_image=”on|100%|100%|100%|100%” icon_font_size=”24px” use_circle=”on” circle_color=”#edbb5f” locked=”off” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#000000″ image_icon_background_color__sticky=”#000000″]<\/p>\n
Ability to manage logistics, partners and distribution in the target market,<\/p>\n
[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”100px|0px|100px|0px” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ custom_padding=”|||” animation_style=”fade” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”1px|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.6″ text_font=”Poppins|700||on|||||” text_text_color=”#E09900″ text_letter_spacing=”1px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Playfair Display|700|||||||” header_2_font_size=”38px” header_2_letter_spacing=”1px” header_2_line_height=”1.4em” header_3_font=”Poppins|700||on|||||” header_3_text_color=”#edbb5f” header_3_font_size=”14px” header_3_letter_spacing=”1px” header_3_line_height=”2em” locked=”off” global_colors_info=”{}”]What you get<\/p>\n
[\/et_pb_text][et_pb_divider color=”#edbb5f” divider_weight=”2px” _builder_version=”4.16″ max_width=”60px” module_alignment=”left” height=”2px” locked=”off” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.6″ text_font=”Poppins||||||||” text_font_size=”16px” text_letter_spacing=”1px” text_line_height=”2em” max_width=”550px” locked=”off” global_colors_info=”{}”]<\/p>\n
At the end of the diagnosis, a clear decision is necessary.<\/p>\n
Depending on your level of readiness and market realities,
\n entry may be recommended, adjusted, or postponed.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”5%|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Adjustments needed” image_icon_background_color=”#edbb5f” icon_placement=”left” image_icon_width=”25px” content_max_width=”1100%” _builder_version=”4.27.6″ header_level=”h3″ header_font=”Poppins|700||on|||||” header_text_color=”#000000″ header_font_size=”17px” header_letter_spacing=”1px” header_line_height=”1.8em” body_font=”Poppins||||||||” body_letter_spacing=”1px” body_line_height=”1.8em” background_color=”#ffffff” image_icon_custom_padding=”8px|8px|8px|8px|false|false” text_orientation=”center” custom_margin=”|4%|20px|4%” custom_padding=”20px|20px|20px|20px” filter_opacity=”80%” animation_style=”zoom” animation_direction=”bottom” animation_delay=”50ms” animation_intensity_zoom=”30%” animation=”off” border_style_all=”dashed” border_radii_image=”on|100%|100%|100%|100%” box_shadow_style=”preset3″ box_shadow_vertical=”15px” box_shadow_blur=”86px” box_shadow_spread=”35px” box_shadow_color=”rgba(0,0,0,0.2)” icon_font_size=”25px” use_circle=”on” circle_color=”#edbb5f” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#000000″ image_icon_background_color__sticky=”#000000″]<\/p>\n
Your company has a solid foundation, but certain elements need to be adjusted. You can still get in with an adaptation plan <\/p>\n
[\/et_pb_blurb][et_pb_blurb title=”Business ready” image_icon_background_color=”#edbb5f” icon_placement=”left” image_icon_width=”25px” content_max_width=”800px” _builder_version=”4.27.6″ header_level=”h3″ header_font=”Poppins|700||on|||||” header_font_size=”17px” header_letter_spacing=”1px” header_line_height=”1.8em” body_font=”Poppins||||||||” body_letter_spacing=”1px” body_line_height=”1.8em” background_color=”#ffffff” image_icon_custom_padding=”8px|8px|8px|8px|false|false” text_orientation=”center” custom_margin=”30px||30px|” custom_padding=”40px|30px|40px|30px” animation_style=”zoom” animation_intensity_zoom=”30%” animation=”off” border_style_all=”dashed” border_radii_image=”on|100%|100%|100%|100%” box_shadow_style=”preset3″ box_shadow_vertical=”15px” box_shadow_blur=”80px” box_shadow_color=”rgba(0,0,0,0.2)” icon_font_size=”25px” use_circle=”on” circle_color=”#edbb5f” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#000000″ image_icon_background_color__sticky=”#000000″]<\/p>\n
Your company has the resources, organization and prerequisites to embark on international development. Entry is recommended. <\/p>\n
[\/et_pb_blurb][et_pb_blurb title=”Not Ready for Expansion” image_icon_background_color=”#edbb5f” icon_placement=”left” image_icon_width=”25px” content_max_width=”1100%” _builder_version=”4.27.6″ header_level=”h3″ header_font=”Poppins|700||on|||||” header_text_color=”#000000″ header_font_size=”17px” header_letter_spacing=”1px” header_line_height=”1.8em” body_font=”Poppins||||||||” body_letter_spacing=”1px” body_line_height=”1.8em” background_color=”#ffffff” image_icon_custom_padding=”8px|8px|8px|8px|false|false” text_orientation=”center” custom_margin=”|4%|20px|4%” custom_padding=”20px|20px|20px|20px” filter_opacity=”80%” animation_style=”zoom” animation_direction=”bottom” animation_delay=”50ms” animation_intensity_zoom=”30%” animation=”off” border_style_all=”dashed” border_radii_image=”on|100%|100%|100%|100%” box_shadow_style=”preset3″ box_shadow_vertical=”15px” box_shadow_blur=”80px” box_shadow_spread=”16px” box_shadow_color=”rgba(0,0,0,0.2)” icon_font_size=”25px” use_circle=”on” circle_color=”#edbb5f” global_colors_info=”{}” image_icon_background_color__sticky_enabled=”#000000″ image_icon_background_color__sticky=”#000000″]<\/p>\n
Structural weaknesses limit your ability to expand internationally. Expansion is not recommended at this stage. <\/p>\n
[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”CTA Section” _builder_version=”4.27.6″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(15,27,45,0.7) 1%|rgba(0,0,0,0.71) 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/zebrestrategie.com\/wp-content\/uploads\/2024\/06\/Gestion-des-operations-e1777341087918.jpeg” width=”100%” max_width=”100%” module_alignment=”center” custom_margin=”|||26px||” custom_padding=”94px|0px|305px|||” border_color_all=”#26333a” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”CTA Area” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.6″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Prata||||||||” header_2_font_size=”48px” header_2_line_height=”1.6em” background_layout=”dark” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” animation_style=”fade” header_2_font_size_tablet=”40px” header_2_font_size_phone=”” header_2_font_size_last_edited=”on|tablet” locked=”off” global_colors_info=”{}”]<\/p>\n
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