{"id":1970072,"date":"2026-04-29T16:34:51","date_gmt":"2026-04-29T20:34:51","guid":{"rendered":"https:\/\/zebrestrategie.com\/diagnostico-de-exportaciones-estas-listo-para-expandirte-internacionalmente\/"},"modified":"2026-04-29T18:32:45","modified_gmt":"2026-04-29T22:32:45","slug":"diagnostico-exportacion","status":"publish","type":"page","link":"https:\/\/zebrestrategie.com\/es\/diagnostico-exportacion\/","title":{"rendered":"Diagn\u00f3stico de exportaci\u00f3n : \u00bfest\u00e1s listo ?"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ fullwidth=\u00bbon\u00bb admin_label=\u00bbHero Section\u00bb _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_fullwidth_header title=\u00bbDiagn\u00f3stico de exportaci\u00f3n: \u00bfest\u00e1s listo?\u00bb subhead=\u00bbEstrategia de entrada\u00bb text_orientation=\u00bbright\u00bb button_one_text=\u00bbConsulta la oferta\u00bb button_one_url=\u00bb#Analyse\u00bb button_two_text=\u00bbPide cita\u00bb button_two_url=\u00bbhttps:\/\/meetings.hubspot.com\/sandrine-lassalle\u00bb background_overlay_color=\u00bbrgba(0,0,0,0.7)\u00bb content_max_width=\u00bb765px\u00bb _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb title_font=\u00bbPlayfair Display|700||on|||||\u00bb title_text_color=\u00bb#ffffff\u00bb title_font_size=\u00bb48px\u00bb title_line_height=\u00bb1.4em\u00bb content_font_size=\u00bb17px\u00bb content_letter_spacing=\u00bb1px\u00bb subhead_font=\u00bbPoppins|700||on|||||\u00bb subhead_text_color=\u00bb#edbb5f\u00bb subhead_font_size=\u00bb14px\u00bb subhead_letter_spacing=\u00bb2px\u00bb subhead_line_height=\u00bb1.8em\u00bb background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/zebrestrategie.com\/wp-content\/uploads\/2026\/04\/port-containers-structure.jpg\u00bb custom_button_one=\u00bbon\u00bb button_one_border_width=\u00bb1px\u00bb button_one_border_color=\u00bbrgba(255,255,255,0.3)\u00bb button_one_border_radius=\u00bb0px\u00bb button_one_letter_spacing=\u00bb1px\u00bb button_one_font=\u00bbSaira Extra Condensed|600||on|||||\u00bb button_one_icon=\u00bb$||divi||400″ button_one_icon_color=\u00bb#edbb5f\u00bb custom_button_two=\u00bbon\u00bb button_two_border_width=\u00bb1px\u00bb button_two_border_color=\u00bbrgba(255,255,255,0.3)\u00bb button_two_border_radius=\u00bb0px\u00bb button_two_letter_spacing=\u00bb1px\u00bb button_two_font=\u00bbSaira Extra Condensed|600||on|||||\u00bb button_two_icon=\u00bb$||divi||400″ button_two_icon_color=\u00bb#edbb5f\u00bb module_alignment=\u00bbright\u00bb min_height=\u00bb587.8px\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb8%||144px|||\u00bb custom_padding_tablet=\u00bb||160px||false|false\u00bb custom_padding_phone=\u00bb8%||110px||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0″ title_font_size_tablet=\u00bb14px\u00bb title_font_size_phone=\u00bb40px\u00bb title_font_size_last_edited=\u00bbon|phone\u00bb subhead_font_size_tablet=\u00bb\u00bb subhead_font_size_phone=\u00bb12px\u00bb subhead_font_size_last_edited=\u00bbon|tablet\u00bb custom_css_free_form=\u00bbselector .header-content span {|| display: block;|| margin-bottom: 8px;||}||||\/* Use absolute positioning *\/||selector .header-content {|| position: relative;||}||||selector .et_pb_fullwidth_header_subhead {|| position: absolute;|| top: 0;|| left: 0;|| width: 100%;||}||||selector .et_pb_module_header {|| margin-top: 30px;||}\u00bb button_one_text_color_hover=\u00bb#edbb5f\u00bb button_two_text_color_hover=\u00bb#edbb5f\u00bb button_one_bg_color_hover=\u00bbrgba(0,0,0,0)\u00bb button_two_bg_color_hover=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bbon\u00bb button_one_text_color__hover=\u00bb#edbb5f\u00bb button_two_text_color__hover_enabled=\u00bbon\u00bb button_two_text_color__hover=\u00bb#edbb5f\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_one_bg_color__hover_enabled=\u00bbon\u00bb button_one_bg_color__hover=\u00bbrgba(0,0,0,0)\u00bb button_two_bg_color__hover_enabled=\u00bbon\u00bb button_two_bg_color__hover=\u00bbrgba(0,0,0,0)\u00bb sticky_enabled=\u00bb0″]<\/p>\n

 <\/p>\n

 <\/p>\n

Averigua si tu empresa est\u00e1 realmente lista para internacionalizarse<\/p>\n

 <\/p>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=\u00bb1″ fullwidth=\u00bbon\u00bb admin_label=\u00bbHero Section\u00bb _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb100%\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbFeature – Image Left\u00bb _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb62px|0px|100px|0px||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb4″ _builder_version=\u00bb4.16″ _module_preset=\u00bb20261947-3625-4f45-9242-0ee8387a0f9f\u00bb min_height=\u00bb607px\u00bb custom_padding=\u00bb0px|||||\u00bb animation_style=\u00bbfade\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/zebrestrategie.com\/wp-content\/uploads\/2026\/04\/international-export-diagnostic-strategy-workshop-scaled.jpeg\u00bb alt=\u00bbSoporte de campo para clientes en su estrategia de salida al mercado – Z\u00e8bre strat\u00e9gie\u00bb title_text=\u00bbTaller internacional-exportaci\u00f3n-diagn\u00f3stico-estrategia\u00bb _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb background_enable_pattern_style=\u00bbon\u00bb width=\u00bb100%\u00bb width_tablet=\u00bb75%\u00bb width_phone=\u00bb75%\u00bb width_last_edited=\u00bbon|tablet\u00bb max_width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb||||false|false\u00bb custom_padding_tablet=\u00bb|0px|||false|false\u00bb custom_padding_phone=\u00bb|0px|||false|false\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb box_shadow_style=\u00bbpreset4″ box_shadow_horizontal=\u00bb-40px\u00bb box_shadow_vertical=\u00bb40px\u00bb box_shadow_color=\u00bbrgba(102,102,102,0.39)\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb5%|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins|700||on|||||\u00bb text_text_color=\u00bb#E09900″ text_letter_spacing=\u00bb1px\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbPlayfair Display|700|||||||\u00bb header_2_font_size=\u00bb38px\u00bb header_2_letter_spacing=\u00bb1px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_3_font=\u00bbPoppins|700||on|||||\u00bb header_3_text_color=\u00bb#edbb5f\u00bb header_3_font_size=\u00bb14px\u00bb header_3_letter_spacing=\u00bb1px\u00bb header_3_line_height=\u00bb2em\u00bb custom_margin=\u00bb-20px||||false|false\u00bb custom_margin_tablet=\u00bb50px||||false|false\u00bb custom_margin_phone=\u00bb30px||||false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb0px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]Estructura de la decisi\u00f3n<\/p>\n

\u00bfPor qu\u00e9 hacer un diagn\u00f3stico de exportaci\u00f3n?<\/h2>\n

[\/et_pb_text][et_pb_divider color=\u00bb#edbb5f\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb max_width=\u00bb60px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb2px\u00bb custom_margin=\u00bb-20px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.27.6″ _module_preset=\u00bbdefault\u00bb text_font=\u00bbPoppins||||||||\u00bb text_font_size=\u00bb16px\u00bb text_letter_spacing=\u00bb1px\u00bb text_line_height=\u00bb2em\u00bb max_width=\u00bb550px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

\n
\n
\n

Muchas empresas identifican un mercado prometedor…
\npero fracasan por falta de preparaci\u00f3n interna.<\/p>\n

Un producto competitivo no es suficiente.
\nSin embargo, es necesario poder producirla, entregarla, certificarla y mantenerla a largo plazo.<\/p>\n

Antes de invertir, hay que hacerse una pregunta: \u00bfes realmente su empresa capaz de apoyar el desarrollo internacional?<\/p>\n

El diagn\u00f3stico de exportaci\u00f3n permite responder a ellos de manera estructurada y objetiva.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ specialty=\u00bbon\u00bb admin_label=\u00bbServices\u00bb _builder_version=\u00bb4.16″ background_color=\u00bb#2f2f2f\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text module_id=\u00bbAnalyse\u00bb _builder_version=\u00bb4.27.6″ text_font=\u00bbPoppins|700||on|||||\u00bb text_text_color=\u00bb#E09900″ text_letter_spacing=\u00bb1px\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbPlayfair Display|700|||||||\u00bb header_2_font_size=\u00bb38px\u00bb header_2_letter_spacing=\u00bb1px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_3_font=\u00bbPoppins|700||on|||||\u00bb header_3_text_color=\u00bb#edbb5f\u00bb header_3_font_size=\u00bb14px\u00bb header_3_letter_spacing=\u00bb1px\u00bb header_3_line_height=\u00bb2em\u00bb background_layout=\u00bbdark\u00bb max_width=\u00bb550px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

ANTES DE ENTRAR EN UN MERCADO<\/p>\n

Lo que analizamos<\/h2>\n

[\/et_pb_text][et_pb_divider color=\u00bb#edbb5f\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.16″ max_width=\u00bb60px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb2px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.27.6″ text_font=\u00bbPoppins||||||||\u00bb text_font_size=\u00bb16px\u00bb text_letter_spacing=\u00bb1px\u00bb text_line_height=\u00bb2em\u00bb background_layout=\u00bbdark\u00bb max_width=\u00bb550px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

El desarrollo internacional exitoso depende tanto del potencial del mercado como de la capacidad de tu empresa para adaptarse a \u00e9l.<\/p>\n

Analizamos los elementos clave que determinan la viabilidad de tu expansi\u00f3n.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ specialty_columns=\u00bb2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_row_inner column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column_inner type=\u00bb1_2″ saved_specialty_column_type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbCostes y m\u00e1rgenes\u00bb image_icon_background_color=\u00bb#edbb5f\u00bb image=\u00bbhttps:\/\/zebrestrategie.com\/wp-content\/uploads\/2026\/04\/Conception1.png\u00bb alt=\u00bbAn\u00e1lisis de costes\u00bb image_icon_width=\u00bb70px\u00bb _builder_version=\u00bb4.27.6″ header_level=\u00bbh3″ header_font=\u00bbPoppins|700||on|||||\u00bb header_font_size=\u00bb14px\u00bb header_letter_spacing=\u00bb1px\u00bb body_font=\u00bbPoppins|300|||||||\u00bb body_letter_spacing=\u00bb1px\u00bb body_line_height=\u00bb1.8em\u00bb image_icon_custom_margin=\u00bb||||false|true\u00bb image_icon_custom_padding=\u00bb10px|6px|10px|6px|true|true\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb animation_style=\u00bbzoom\u00bb animation_delay=\u00bb300ms\u00bb animation_intensity_zoom=\u00bb30%\u00bb animation=\u00bboff\u00bb border_style_all=\u00bbdashed\u00bb border_radii_image=\u00bbon|100%|100%|100%|100%\u00bb icon_font_size=\u00bb24px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#edbb5f\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb image_icon_background_color__sticky_enabled=\u00bb#000000″ image_icon_background_color__sticky=\u00bb#000000″]<\/p>\n

Estructura de costes, c\u00e1lculo de m\u00e1rgenes e integraci\u00f3n de restricciones log\u00edsticas,<\/p>\n

[\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=\u00bb1_2″ saved_specialty_column_type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbCapacidad operativa\u00bb image_icon_background_color=\u00bb#edbb5f\u00bb image=\u00bbhttps:\/\/zebrestrategie.com\/wp-content\/uploads\/2026\/03\/Processus-blanc.png\u00bb alt=\u00bbProceso\u00bb image_icon_width=\u00bb70px\u00bb _builder_version=\u00bb4.27.6″ header_level=\u00bbh3″ header_font=\u00bbPoppins|700||on|||||\u00bb header_font_size=\u00bb14px\u00bb header_letter_spacing=\u00bb1px\u00bb body_font=\u00bbPoppins|300|||||||\u00bb body_letter_spacing=\u00bb1px\u00bb body_line_height=\u00bb1.8em\u00bb image_icon_custom_padding=\u00bb8px|6px|8px|6px|true|true\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb animation_style=\u00bbzoom\u00bb animation_delay=\u00bb100ms\u00bb animation_intensity_zoom=\u00bb30%\u00bb animation=\u00bboff\u00bb border_style_all=\u00bbdashed\u00bb border_radii_image=\u00bbon|100%|100%|100%|100%\u00bb icon_font_size=\u00bb24px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#edbb5f\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb image_icon_background_color__sticky_enabled=\u00bb#000000″ image_icon_background_color__sticky=\u00bb#000000″]<\/p>\n

Organizaci\u00f3n interna, recursos disponibles y capacidad de producci\u00f3n,<\/p>\n

[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=\u00bb1_2,1_2″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_column_inner type=\u00bb1_2″ saved_specialty_column_type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbRequisitos de mercado\u00bb image_icon_background_color=\u00bb#edbb5f\u00bb image=\u00bbhttps:\/\/zebrestrategie.com\/wp-content\/uploads\/2026\/03\/Accompagnement-blanc.png\u00bb alt=\u00bbApoyo\u00bb image_icon_width=\u00bb70px\u00bb _builder_version=\u00bb4.27.6″ header_level=\u00bbh3″ header_font=\u00bbPoppins|700||on|||||\u00bb header_font_size=\u00bb14px\u00bb header_letter_spacing=\u00bb1px\u00bb body_font=\u00bbPoppins|300|||||||\u00bb body_letter_spacing=\u00bb1px\u00bb body_line_height=\u00bb1.8em\u00bb image_icon_custom_padding=\u00bb10px|6px|10px|6px|true|true\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb animation_style=\u00bbzoom\u00bb animation_delay=\u00bb200ms\u00bb animation_intensity_zoom=\u00bb30%\u00bb animation=\u00bboff\u00bb border_style_all=\u00bbdashed\u00bb border_radii_image=\u00bbon|100%|100%|100%|100%\u00bb icon_font_size=\u00bb24px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#edbb5f\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb image_icon_background_color__sticky_enabled=\u00bb#000000″ image_icon_background_color__sticky=\u00bb#000000″]<\/p>\n

Verificaci\u00f3n de las certificaciones existentes y los principales requisitos regulatorios,<\/p>\n

[\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=\u00bb1_2″ saved_specialty_column_type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbLog\u00edstica y distribuci\u00f3n\u00bb image_icon_background_color=\u00bb#edbb5f\u00bb image=\u00bbhttps:\/\/zebrestrategie.com\/wp-content\/uploads\/2026\/03\/Analyse-blanc.png\u00bb alt=\u00bbAn\u00e1lisis\u00bb image_icon_width=\u00bb70px\u00bb _builder_version=\u00bb4.27.6″ header_level=\u00bbh3″ header_font=\u00bbPoppins|700||on|||||\u00bb header_font_size=\u00bb14px\u00bb header_letter_spacing=\u00bb1px\u00bb body_font=\u00bbPoppins|300|||||||\u00bb body_letter_spacing=\u00bb1px\u00bb body_line_height=\u00bb1.8em\u00bb background_color=\u00bbRGBA(255,255,255,0)\u00bb image_icon_custom_padding=\u00bb10px|6px|10px|6px|true|true\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb30%\u00bb animation=\u00bboff\u00bb border_style_all=\u00bbdashed\u00bb border_radii_image=\u00bbon|100%|100%|100%|100%\u00bb icon_font_size=\u00bb24px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#edbb5f\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb image_icon_background_color__sticky_enabled=\u00bb#000000″ image_icon_background_color__sticky=\u00bb#000000″]<\/p>\n

Capacidad para gestionar la log\u00edstica, los socios y la distribuci\u00f3n en el mercado objetivo,<\/p>\n

[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbServices\u00bb _builder_version=\u00bb4.16″ custom_margin=\u00bb|||\u00bb custom_padding=\u00bb100px|0px|100px|0px\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_3,2_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb1px|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.6″ text_font=\u00bbPoppins|700||on|||||\u00bb text_text_color=\u00bb#E09900″ text_letter_spacing=\u00bb1px\u00bb text_line_height=\u00bb2em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbPlayfair Display|700|||||||\u00bb header_2_font_size=\u00bb38px\u00bb header_2_letter_spacing=\u00bb1px\u00bb header_2_line_height=\u00bb1.4em\u00bb header_3_font=\u00bbPoppins|700||on|||||\u00bb header_3_text_color=\u00bb#edbb5f\u00bb header_3_font_size=\u00bb14px\u00bb header_3_letter_spacing=\u00bb1px\u00bb header_3_line_height=\u00bb2em\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]Lo que obtienes<\/p>\n

Tres posibles resultados tras el diagn\u00f3stico<\/h2>\n

[\/et_pb_text][et_pb_divider color=\u00bb#edbb5f\u00bb divider_weight=\u00bb2px\u00bb _builder_version=\u00bb4.16″ max_width=\u00bb60px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb2px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00bb4.27.6″ text_font=\u00bbPoppins||||||||\u00bb text_font_size=\u00bb16px\u00bb text_letter_spacing=\u00bb1px\u00bb text_line_height=\u00bb2em\u00bb max_width=\u00bb550px\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Al final del diagn\u00f3stico, es necesaria una decisi\u00f3n clara.<\/p>\n

Dependiendo de tu nivel de preparaci\u00f3n y de las realidades del mercado,
\n la entrada puede recomendarse, ajustarse o posponerse.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb2_3″ _builder_version=\u00bb4.16″ custom_padding=\u00bb5%|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_blurb title=\u00bbAjustes necesarios\u00bb image_icon_background_color=\u00bb#edbb5f\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb1100%\u00bb _builder_version=\u00bb4.27.6″ header_level=\u00bbh3″ header_font=\u00bbPoppins|700||on|||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb17px\u00bb header_letter_spacing=\u00bb1px\u00bb header_line_height=\u00bb1.8em\u00bb body_font=\u00bbPoppins||||||||\u00bb body_letter_spacing=\u00bb1px\u00bb body_line_height=\u00bb1.8em\u00bb background_color=\u00bb#ffffff\u00bb image_icon_custom_padding=\u00bb8px|8px|8px|8px|false|false\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb|4%|20px|4%\u00bb custom_padding=\u00bb20px|20px|20px|20px\u00bb filter_opacity=\u00bb80%\u00bb animation_style=\u00bbzoom\u00bb animation_direction=\u00bbbottom\u00bb animation_delay=\u00bb50ms\u00bb animation_intensity_zoom=\u00bb30%\u00bb animation=\u00bboff\u00bb border_style_all=\u00bbdashed\u00bb border_radii_image=\u00bbon|100%|100%|100%|100%\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb15px\u00bb box_shadow_blur=\u00bb86px\u00bb box_shadow_spread=\u00bb35px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.2)\u00bb icon_font_size=\u00bb25px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#edbb5f\u00bb global_colors_info=\u00bb{}\u00bb image_icon_background_color__sticky_enabled=\u00bb#000000″ image_icon_background_color__sticky=\u00bb#000000″]<\/p>\n

Tu negocio tiene una base s\u00f3lida, pero hay algunas cosas que necesitan ajustarse. Sigue siendo posible una entrada con un plan de adaptaci\u00f3n <\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00bbListo para el negocio\u00bb image_icon_background_color=\u00bb#edbb5f\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb800px\u00bb _builder_version=\u00bb4.27.6″ header_level=\u00bbh3″ header_font=\u00bbPoppins|700||on|||||\u00bb header_font_size=\u00bb17px\u00bb header_letter_spacing=\u00bb1px\u00bb header_line_height=\u00bb1.8em\u00bb body_font=\u00bbPoppins||||||||\u00bb body_letter_spacing=\u00bb1px\u00bb body_line_height=\u00bb1.8em\u00bb background_color=\u00bb#ffffff\u00bb image_icon_custom_padding=\u00bb8px|8px|8px|8px|false|false\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb30px||30px|\u00bb custom_padding=\u00bb40px|30px|40px|30px\u00bb animation_style=\u00bbzoom\u00bb animation_intensity_zoom=\u00bb30%\u00bb animation=\u00bboff\u00bb border_style_all=\u00bbdashed\u00bb border_radii_image=\u00bbon|100%|100%|100%|100%\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb15px\u00bb box_shadow_blur=\u00bb80px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.2)\u00bb icon_font_size=\u00bb25px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#edbb5f\u00bb global_colors_info=\u00bb{}\u00bb image_icon_background_color__sticky_enabled=\u00bb#000000″ image_icon_background_color__sticky=\u00bb#000000″]<\/p>\n

Tu empresa cuenta con los recursos, la organizaci\u00f3n y los requisitos previos para implicarse en el desarrollo internacional. Se recomienda la admisi\u00f3n. <\/p>\n

[\/et_pb_blurb][et_pb_blurb title=\u00bbNo se recomienda la entrada\u00bb image_icon_background_color=\u00bb#edbb5f\u00bb icon_placement=\u00bbleft\u00bb image_icon_width=\u00bb25px\u00bb content_max_width=\u00bb1100%\u00bb _builder_version=\u00bb4.27.6″ header_level=\u00bbh3″ header_font=\u00bbPoppins|700||on|||||\u00bb header_text_color=\u00bb#000000″ header_font_size=\u00bb17px\u00bb header_letter_spacing=\u00bb1px\u00bb header_line_height=\u00bb1.8em\u00bb body_font=\u00bbPoppins||||||||\u00bb body_letter_spacing=\u00bb1px\u00bb body_line_height=\u00bb1.8em\u00bb background_color=\u00bb#ffffff\u00bb image_icon_custom_padding=\u00bb8px|8px|8px|8px|false|false\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb|4%|20px|4%\u00bb custom_padding=\u00bb20px|20px|20px|20px\u00bb filter_opacity=\u00bb80%\u00bb animation_style=\u00bbzoom\u00bb animation_direction=\u00bbbottom\u00bb animation_delay=\u00bb50ms\u00bb animation_intensity_zoom=\u00bb30%\u00bb animation=\u00bboff\u00bb border_style_all=\u00bbdashed\u00bb border_radii_image=\u00bbon|100%|100%|100%|100%\u00bb box_shadow_style=\u00bbpreset3″ box_shadow_vertical=\u00bb15px\u00bb box_shadow_blur=\u00bb80px\u00bb box_shadow_spread=\u00bb16px\u00bb box_shadow_color=\u00bbrgba(0,0,0,0.2)\u00bb icon_font_size=\u00bb25px\u00bb use_circle=\u00bbon\u00bb circle_color=\u00bb#edbb5f\u00bb global_colors_info=\u00bb{}\u00bb image_icon_background_color__sticky_enabled=\u00bb#000000″ image_icon_background_color__sticky=\u00bb#000000″]<\/p>\n

Las debilidades estructurales limitan tu capacidad de expansi\u00f3n internacional. No se recomienda el desarrollo en esta etapa. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ admin_label=\u00bbCTA Section\u00bb _builder_version=\u00bb4.27.6″ background_enable_color=\u00bboff\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_stops=\u00bbrgba(15,27,45,0.7) 1%|rgba(0,0,0,0.71) 100%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_image=\u00bbhttps:\/\/zebrestrategie.com\/wp-content\/uploads\/2024\/06\/Gestion-des-operations-e1777341087918.jpeg\u00bb width=\u00bb100%\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb|||26px||\u00bb custom_padding=\u00bb94px|0px|305px|||\u00bb border_color_all=\u00bb#26333a\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2″ use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb2″ admin_label=\u00bb\u00c1rea de la CTA\u00bb _builder_version=\u00bb4.16″ locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbTitle\u00bb _builder_version=\u00bb4.27.6″ text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbPrata||||||||\u00bb header_2_font_size=\u00bb48px\u00bb header_2_line_height=\u00bb1.6em\u00bb background_layout=\u00bbdark\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb|||\u00bb custom_padding=\u00bb|||\u00bb animation_style=\u00bbfade\u00bb header_2_font_size_tablet=\u00bb40px\u00bb header_2_font_size_phone=\u00bb\u00bb header_2_font_size_last_edited=\u00bbon|tablet\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Eval\u00faa tu capacidad para exportar<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_button button_url=\u00bbhttps:\/\/meetings.hubspot.com\/sandrine-lassalle\u00bb button_text=\u00bbProgramar un intercambio\u00bb _builder_version=\u00bb4.27.6″ custom_button=\u00bbon\u00bb button_text_size=\u00bb14px\u00bb button_text_color=\u00bb#E09900″ button_border_width=\u00bb2px\u00bb button_border_color=\u00bbrgba(255,164,13,0.4)\u00bb button_border_radius=\u00bb0px\u00bb button_letter_spacing=\u00bb4px\u00bb button_font=\u00bb|700||on|||||\u00bb button_icon=\u00bb$||divi||400″ custom_margin=\u00bb10px|||\u00bb custom_padding=\u00bb10px||10px|\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbright\u00bb button_bg_color_hover=\u00bbrgba(0,0,0,0)\u00bb global_colors_info=\u00bb{}\u00bb button_text_size__hover_enabled=\u00bboff\u00bb button_one_text_size__hover_enabled=\u00bboff\u00bb button_two_text_size__hover_enabled=\u00bboff\u00bb button_text_color__hover_enabled=\u00bboff\u00bb button_one_text_color__hover_enabled=\u00bboff\u00bb button_two_text_color__hover_enabled=\u00bboff\u00bb button_border_width__hover_enabled=\u00bboff\u00bb button_one_border_width__hover_enabled=\u00bboff\u00bb button_two_border_width__hover_enabled=\u00bboff\u00bb button_border_color__hover_enabled=\u00bboff\u00bb button_one_border_color__hover_enabled=\u00bboff\u00bb button_two_border_color__hover_enabled=\u00bboff\u00bb button_border_radius__hover_enabled=\u00bboff\u00bb button_one_border_radius__hover_enabled=\u00bboff\u00bb button_two_border_radius__hover_enabled=\u00bboff\u00bb button_letter_spacing__hover_enabled=\u00bboff\u00bb button_one_letter_spacing__hover_enabled=\u00bboff\u00bb button_two_letter_spacing__hover_enabled=\u00bboff\u00bb button_bg_color__hover_enabled=\u00bbon\u00bb button_bg_color__hover=\u00bbrgba(0,0,0,0)\u00bb button_one_bg_color__hover_enabled=\u00bboff\u00bb button_two_bg_color__hover_enabled=\u00bboff\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

    Averigua si tu empresa est\u00e1 realmente lista para internacionalizarse  Estructura de la decisi\u00f3n \u00bfPor qu\u00e9 hacer un diagn\u00f3stico de exportaci\u00f3n? Muchas empresas identifican un mercado prometedor… pero fracasan por falta de preparaci\u00f3n interna. Un producto competitivo no es suficiente. Sin embargo, es necesario poder producirla, entregarla, certificarla y mantenerla a largo plazo. Antes […]<\/p>\n","protected":false},"author":2,"featured_media":1970070,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"class_list":["post-1970072","page","type-page","status-publish","has-post-thumbnail","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P93EW8-8gvm","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/zebrestrategie.com\/es\/wp-json\/wp\/v2\/pages\/1970072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zebrestrategie.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zebrestrategie.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zebrestrategie.com\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zebrestrategie.com\/es\/wp-json\/wp\/v2\/comments?post=1970072"}],"version-history":[{"count":9,"href":"https:\/\/zebrestrategie.com\/es\/wp-json\/wp\/v2\/pages\/1970072\/revisions"}],"predecessor-version":[{"id":1970140,"href":"https:\/\/zebrestrategie.com\/es\/wp-json\/wp\/v2\/pages\/1970072\/revisions\/1970140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zebrestrategie.com\/es\/wp-json\/wp\/v2\/media\/1970070"}],"wp:attachment":[{"href":"https:\/\/zebrestrategie.com\/es\/wp-json\/wp\/v2\/media?parent=1970072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}