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International Trade Show Participation: A Strategic Lever, If You Are Truly Prepared
At the beginning of the year, it is common to make resolutions that we will keep… or not.One of the questions I am most frequently asked by my clients is the following: « This year, should we...
Starting a business in Canada: 5 key questions to address before you begin
Canada is often seen as an accessible, stable and open market for foreign companies. In practice, setting up a business in Canada from abroad quickly raises legal, tax, operational and strategic...
Bill 96 in Quebec : are you compliant ?
How do you really comply with Bill 96 in Quebec?Quebec's Bill 96 introduce strict new language requirement as of June 1, 2025 , impacting how businesses communicate, market, recruit and operate,...
Zèbre Stratégie goes international!
Localized solutions to better meet your needs We are delighted to announce our international deployment. With new horizons to explore, an audience to captivate and unique challenges to...
Mandatory INFO-TRI labelling in France
One of the objectives of the French government with the adoption of the Anti-Waste Law for a Circular Economy (AGEC) was to better inform French consumers about the sorting and recycling of...
5 key steps in international strategic planning
It would be a challenge to think that it only takes a "good" contact with a foreign buyer to start sending your very first pallets to the other side of the world ... I can already hear those who...