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International Trade Show Participation: A Strategic Lever, If You Are Truly Prepared

International Trade Show Participation: A Strategic Lever, If You Are Truly Prepared

by Sandrine Lassalle | Jan 10, 2026 | not classified | 0 comments

At the beginning of the year, it is common to make resolutions that we will keep… or not.One of the questions I am most frequently asked by my clients is the following: « This year, should we participate in a trade show or a commercial fair? » Participating in an...
Starting a business in Canada: 5 key questions to address before you begin

Starting a business in Canada: 5 key questions to address before you begin

by Sandrine Lassalle | Dec 23, 2025 | not classified | 0 comments

Canada is often seen as an accessible, stable and open market for foreign companies. In practice, setting up a business in Canada from abroad quickly raises legal, tax, operational and strategic challenges which, if not properly anticipated, can lead to significant...
Bill 96 in Quebec : are you compliant ?

Bill 96 in Quebec : are you compliant ?

by Sandrine Lassalle | Jun 19, 2025 | not classified | 0 comments

How do you really comply with Bill 96 in Quebec? Quebec’s Bill 96 introduce strict new language requirement as of June 1, 2025 , impacting how businesses communicate, market, recruit and operate, both locally and internationally. It represents a major shift in...
Zèbre Stratégie goes international!

Zèbre Stratégie goes international!

by Sandrine Lassalle | Apr 4, 2024 | International marketing strategy | 0 comments

Localized solutions to better meet your needs   We are delighted to announce our international deployment. With new horizons to explore, an audience to captivate and unique challenges to conquer in the Canadian and European markets… we needed 3 new...
Mandatory INFO-TRI labelling in France

Mandatory INFO-TRI labelling in France

by Sandrine Lassalle | Jan 3, 2024 | Regulatory conformity | 0 comments

One of the objectives of the French government with the adoption of the Anti-Waste Law for a Circular Economy (AGEC) was to better inform French consumers about the sorting and recycling of products. It is true that consumers sometimes had trouble finding their way...
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Articles récents

  • International Trade Show Participation: A Strategic Lever, If You Are Truly Prepared
  • Starting a business in Canada: 5 key questions to address before you begin
  • Bill 96 in Quebec : are you compliant ?
  • Zèbre Stratégie goes international!
  • Mandatory INFO-TRI labelling in France

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